We Are Agartha
Born from a critical realization: our modern environment is evolving faster than our biology can adapt.
Our Story
At Agartha, our journey began with a shared passion for holistic well-being and a drive to empower others. Our founders, Siddharth Ramsundar and Gina Johnson, each faced their own health challenges and embarked on transformative journeys of discovery. United by their experiences and a vision to guide others toward optimal wellness, they created Agartha - a platform where ancient wisdom meets cutting-edge science to unlock human potential.
Philosophy
Colonization and the development of modern civilization has allowed the human species an abundance of conveniences that have seemingly improved our lives. We no longer have to light a fire to cook our food or heat water, hunting and foraging is no longer needed to acquire food, and we do not have to undertake long journeys to travel and trade for essential resources. Everything is at our fingertips. Modern society has convinced us that hunter-gatherer societies struggled for existence and our new convenient lifestyles are the ultimate way of life. The thing is, we now work 8-10 hours a day so we can avoid lighting a fire.
The human species are the most unhealthy we have ever been. Obesity rates and diabetes are now endemic to world populations and most individuals are in a constant state of inflammation. Our immune systems are no longer strong like they used to be due to our habits of over-cleanliness and fear of “germs”. Health issues are masked through being prescribed a pill or a medication which you will be on for life to avoid any further complications. There is a large conglomerate that benefits financially from a sick population, thus anything that truly keeps us healthy and free from medication long-term is often brushed under the rug or discounted as “alternative” with no science to prove that it works. The last thing these corporations want is for you to take your health into your own hands, because there is no profit in it for them. That’s why we are here, to show you how to do just that.
The animals you are consuming are unhealthy, ultimately negatively affecting your health. Commercially raised animals are fed a diet of heavily processed grains which contain little nutrition, and are not the animals natural diet. It has been well-documented that grain fed animals contain significantly higher levels of inflammatory Omega-6’s in their tissues which you consume. Additionally, these animals are seldom exposed to the sun, are kept in closed quarters with little room to themselves, are bred to grow so fast that some of them cannot use their legs, and generally lead a depressing life. Many people tend to commercially raised meats because they are cheaper and more convenient. However, when you choose the cheaper option you give yourself the illusion that you are saving money but in reality you pay way more for doctor and hospital bills later in life because you chose to neglect your health.
Furthermore, the supplement and wellness industry has been commodified by those seeking to exploit people's genuine desire for health and well-being. Many companies prioritize profits over integrity, peddling overhyped products with dubious efficacy. Charismatic "gurus" promote narrow ideologies that trap followers in echo chambers, unable to think critically or consider nuanced perspectives. Multilevel marketing schemes blur the lines between business and cult-like devotion. As a result, much of the supplement industry has become a landscape of scams and misinformation, preying on people's hopes and fears. Navigating this treacherous terrain requires discernment, skepticism, and a commitment to evidence-based solutions.
We live in a world where misinformation is prevalent. As a result, solutions that seem simple on the surface can often be obfuscated by the complex information pipelines of the internet. We believe our combination of holistic and ancestral tools, combined with targeted supplementation using modern knowledge, can be used to create practical, functional change in people’s lives. The human body contains everything you need to heal from any disease: we simply help you augment it with techniques that have been studied and collated from a variety of disciplines and schools of thought.
Agartha was born from the personal transformations of our founders, Gina Johnson and Siddharth Ramsundar. Their individual quests for vibrant health, mental clarity, and authentic self-expression converged in a powerful realization: the key to unlocking true wellness lies in integrating timeless intuitive wisdom with evidence-based modern knowledge, and has been made difficult in the modern world.
Despite growing up hunting, Gina’s journey was persuaded to try veganism by modern “scientific” propaganda, but as her health unexpectedly declined, she realized there was a missing piece to the puzzle. Meanwhile, Sid's path was shaped by his vegetarian upbringing and his struggles with chronic neurodegeneration and persistent insomnia. Determined to find solutions, he delved deep into the world of health optimization.
Sid and Gina met while studying for their respective degrees at UCLA, around the time they both were realizing the way science is taught is flawed and they were limited from branching out and truly understanding their respective degrees.
When they encountered eachother in 2021, Gina and Sid had just began to eat meat around the same time. They discovered a shared understanding borne of their unique experiences and a mutual passion for empowering others to take control of their well-being. Together, they recognized the transformative power of an ancestral approach combined with targeted, science-backed tools.
Agartha then emerged as a way for them to provide clarity amidst the noise, giving people personalized guidance on their wellness journeys, and allowing them to foster a community of like-minded individuals striving to unlock their full potential.
Philosophy
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Founder
Siddharth Ramsundar
Sid studied physics at UCLA, but his personal struggle with insomnia led him to explore a wide range of disciplines, including radionics, etherics, quantum mechanics, and biochemistry. Drawing from this unique blend of knowledge, Sid now coaches people on cognition and lifestyle optimization, helping them reach their full potential. Position him as the Clinical/Supplement Architect. Highlight his track record of resolving intense, complex cases (IBD, heavy metals, nicotine addiction, etc.). This is crucial for selling the high-ticket consults.
Founder
Gina Johnson
Gina is a biologist by trade, having studied the field extensively in both her undergraduate and graduate education. Her diverse background spans evolutionary biology, microbiology, metabolomics, genomics, and biochemistry. Passionate about helping others achieve optimal health, Gina has extensively experimented with skincare, nutrition, and lifestyle improvements. As an avid hunter and nature enthusiast, Gina deeply appreciates the natural world and its role in our well-being. She is a strong proponent of natural healing modalities and sustainable practices, such as growing your own food. Gina's love for the outdoors and her commitment to a holistic approach to health make her a unique and valuable member of our team. Position her as the Visionary/Creative Director. Highlight how she builds the world of Agartha, ensuring the brand's aesthetic, marketing, and message remain uncorrupted and deeply resonant with the Explorer archetype.
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